Embedded Files
My branded content work started at Time Out Chicago, writing promotional features for the print magazine that were placed among the standard editorial work, meaning that the brand's message had to earn its place in the copy, not just occupy it. I've since written branded content across several platforms, developing a feel for how to balance client objectives with a publication's voice without losing either.
Goose Island
While at Time Out Chicago, I wrote branded content for clients including Goose Island and Jack Daniel's. These pieces ran in the magazine as promotional features, written to be indistinguishable in tone and quality from the surrounding editorial — the mark of branded content that actually works.
Orbitz & Expedia
Over two years, I wrote listicles and long-form guides for the Orbitz and Expedia blogs covering travel-adjacent topics: destination music festivals, a music-themed road trip through the American South, and more. A CMS migration wiped out most of the archive, but two posts remain live.
Google Sites
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