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Jan 2026
I contributed content and research to Eventbrite's Social Study, a cultural intelligence report that explores live experience trends. Built around five trends, the report explores why Gen Z and Millennials increasingly prefer to attend more authentic gatherings, shunning social media-friendly events in favor of being truly present among other people.
The Brief:
Using Eventbrite data, build a trend report focused on what the future of gathering looks like for Gen Z and Millennials, providing actionable takeaways for event organizers, brands, and consumers. Create content inspired by the report's findings, demonstrating how trends are represented in Eventbrite's existing event inventory.Â
The Work:
I conducted event inventory research to confirm proposed trends and identified event organizers in six major markets that exemplified each of the five Social Study trends. I built and curated It-Lists inspired by each Social Study trend, showcasing events in NYC, LA, Chicago, San Francisco, Washington DC, and London that demonstrate how event creators are speaking to the desires of Gen Z and Millennial attendees. I also developed social media content that showcased events exemplifying each Social Study trend.
Links:
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