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Jan 2026
I contributed content and research to Eventbrite's Social Study — a cultural intelligence report on the future of live experiences. Organized around five emerging trends, the report examines a generational shift already underway: Gen Z and Millennials are increasingly turning away from performative, camera-ready events in favor of gatherings where they can actually be present.
The Brief:
Using Eventbrite's proprietary data and cultural knowledge, develop a trend report exploring what the future of gathering looks like for Gen Z and Millennials — with actionable takeaways for event organizers, brands, and consumers. Then bring the findings to life with original content that shows how these trends are already showing up in Eventbrite's event inventory.
The Work:
I led event inventory research across six major markets to discover and validate the report's proposed trends on the ground, identifying event organizers in NYC, LA, Chicago, San Francisco, Washington DC, and London whose work speaks directly to what Gen Z and Millennial attendees are looking for.
From there, I built and a series of curated event lists (It-Lists) — one for each Social Study trend — that put real events behind the report's insights. I also created social media content that presented the report's findings to a wider audience.
Finally, I contributed research and copy to the Social Study report, Eventbrite's frist consumer-oriented trend report.
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