Build a content experience that brings Eventbrite's discovery-first rebrand to life — one that surfaces the platform's most interesting events in a format Gen Z and Millennial users actually want to scroll through. A new coat of paint gets audiences to open the app, but useful content gets them to stick around.

I managed a team that conceived and built the It-List: a scrollable, curated catalog of events that became the centerpiece of the relaunched app and Eventbrite's rebranding campaign.

Half the inaugural It-Lists were co-created with 30+ tastemakers and influencers, each one shaped around a theme native to their world — literary events in Chicago for author Rebecca Makkai, restorative activities in Toronto for Olympic volleyball player Brandie Wilkerson.

The rest were editorial picks from Eventbrite's content team, organized around moments people actually search for: a perfect date night, the best place to go dancing, events where you might actually meet someone new.