Jan 2024

The Brief:
Help consumers find date ideas that are more exciting than dinner or drinks, focusing on memorable experiences that allow couples to get out of their comfort zone, together.

The Work:

A series of curated event lists in major markets (NYC, LA, London) collecting date ideas that are actually interesting — e.g. DJ classes and a chili cook-off — accompanied by copy that explains why each event is a viable date. I worked with the Bumble team to approve curation and copy and set up a push notification campaign.

April 2024

The Brief:
Prepare for the 2024 World Surf League season in California by celebrating Southern California surf culture, as represented by Eventbrite event inventory.

The Work:

We partnered with World Surf League pro Brisa Hennesy to develop a curated event list that included surfing events as well as event inventory that showcased SoCal culture, like Mexican cooking classes and outdoor fitness classes. I developed a social media plan to promote the content as well as a push notification campaign.

July 2023

The Brief:
Show consumers how to continue their celebration of Shark Week when they're not watching Discovery's programming.

The Work:

A curated list of national events that are shark-adjacent — from a screening of Jaws to a shark-inspired tiki cocktail class. I worked with Discovery to develop a plan to promote Eventbrite's Shark Week content via Discovery's socials, highlighting some of the most intriguing events.