Jan 2024

The Brief:
Help consumers find date ideas more inspired than dinner and drinks — experiences that are genuinely memorable, and that give couples a reason to step outside their comfort zone together.

The Work:

I built curated event lists across NYC, LA, and London stocked with date ideas that could actually hold up to scrutiny: DJ classes, chili cook-offs, and other events specific enough to feel like a real recommendation rather than a roundup. Each event was accompanied by copy making the case for why it works as a date. I collaborated with the Bumble team through curation and copy approval and coordinated a push notification campaign to drive traffic to the content.

April 2024

The Brief:
Kick off the 2024 WSL California season by celebrating Southern California surf culture via Eventbrite's event inventory.

The Work:

I partnered with WSL pro Brisa Hennesy to develop a curated list that went beyond the obvious — pairing surf events with broader SoCal touchstones like Mexican cooking classes and outdoor fitness events. I also developed a social media plan and push notification campaign to extend the content's reach.

July 2023

The Brief:
Give Shark Week fans something to do when they're not in front of the TV.

The Work:

I curated a national collection of shark-adjacent events — a Jaws screening, a shark-themed tiki cocktail class, and others — that let people take the Shark Week energy off the couch. I worked with Discovery to build a cross-promotional plan that surfaced the content through their social channels, putting some of the most unusual and intriguing events in front of Discovery's audience.